To claim your business in ChatGPT, open Business Hub from the ChatGPT sidebar, search for your business by name and start the claim. You verify it by business phone, business email, website domain or Shopify, then complete an identity check with Persona before you can publish changes or see insights.

OpenAI opened Businesses in ChatGPT as a beta in November 2026. This guide walks through the claim, what verification involves, what a claim does and does not change, and how to write the information ChatGPT will use. Every step below comes from OpenAI's own help article; check it for changes, because the beta is new.

How do I claim my business in ChatGPT?

  1. Sign in to ChatGPT and open Business Hub from the sidebar.
  2. Search for your business by name and start the claim.
  3. Verify that the business is yours (next section).
  4. Complete the Persona identity check, then review and publish your business information.

If someone has already claimed your business, OpenAI's help article describes a Dispute ownership option in the profile's more options menu, which also needs Persona verification.

What do I need to verify my business?

Two things. First, one proof that the business is yours: business phone, business email, website domain or Shopify. For the website domain you add the TXT record that ChatGPT shows you to your domain's DNS settings. Second, an identity check with Persona, which you need before you can publish changes to your business information or view insights.

Does claiming my business make ChatGPT recommend it?

No. OpenAI's help article says claiming does not guarantee more visibility or direct control over ChatGPT's own recommendations, and its terms say OpenAI may supplement, edit or replace information from other sources, or decline to show what you submit. Treat the profile as making sure ChatGPT has your correct details, not as a ranking lever.

What should I write in my business profile?

Write it the way a customer asks:

  • One plain sentence on what you do and who it is for.
  • Your real prices, opening hours, service area, and returns or cancellation terms.
  • The questions customers ask most, each with a short, exact answer.
  • Keep it current: an out-of-date price becomes a wrong answer.

What about customers already on my website?

A ChatGPT profile is about conversations inside ChatGPT. The visitor already on your own website still needs an answer there. Dante AI builds an AI agent trained on your own website and files, with no code, so the same pages, prices and answers you prepare for ChatGPT also answer visitors on your site. It is free to start.

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