Plans and pricing
Free, Starter, Advanced, Pro. Pick the plan that fits your traffic and feature needs. Yearly billing gives you two months free.
Open Plans and pricing in the app →
The four tiers
| Plan | Monthly | Yearly (per month) | Credits / mo | Knowledge cap | Best for |
|---|---|---|---|---|---|
| Free | $0 | $0 | 100 | 150K chars | Trying it out, light internal use |
| Starter | $40 | $33 | 2,000 | 25M chars | Solo founders, early-stage teams |
| Advanced | $120 | $100 | 8,000 | 50M chars | Growing teams, sales plus support |
| Pro | $400 | $333 | 30,000 | 200M chars | Agencies, multi-brand, white-label |
Yearly billing equals monthly times ten. You get two months free for paying up front.
What unlocks at each tier
Free
- 1 agent
- 100 credits a month, plus up to 600 bonus credits you can earn during setup (see Understanding credits)
- 150K characters of knowledge
- GPT-5.4 nano and GPT-4o mini
- Website embed
- 1 team seat
Starter ($40 / month)
Everything in Free, plus:
- 2,000 credits a month
- 25M characters of knowledge
- All advanced AI models (GPT-5.6, Claude Sonnet, Claude Opus, Gemini Pro)
- All integrations and deployment options (Zapier, 9,000 plus apps)
- Analytics dashboard
- Custom launcher icon and chat header colour
- 1 custom domain
- 2 team seats
Advanced ($120 / month, most popular)
Everything in Starter, plus:
- 8,000 credits a month
- 50M characters of knowledge
- Auto-update knowledge weekly
- Top questions and knowledge gaps (AI-summarised)
- Custom CSS, advanced styling
- Lead capture
- 3 team seats
Pro ($400 / month, full white-label)
Everything in Advanced, plus:
- 30,000 credits a month
- 200M characters of knowledge
- API access (REST plus webhooks)
- Auto-update knowledge daily
- Full white-label: Remove Dante branding bundled
- Human Handover bundled (live takeover from your team inbox)
- SSO (SAML / OIDC), audit logs, 99.9 percent uptime SLA
- 5 team seats plus a dedicated account manager
Add-ons (any paid plan)
Need a single feature without jumping the next tier? Add it on:
- Remove Dante branding ($50 / month). Hides the "Powered by Dante" badge in the widget. Available on Starter and Advanced. Bundled into Pro at no extra cost.
- Human Handover ($50 / month). Live takeover from your team inbox the moment the AI agent can't help. Available on Starter and Advanced. Bundled into Pro.
- Extra AI agent ($20 / month each). Add agents for separate use cases (one for support, one for sales). Each agent gets its own widget key, knowledge index, and inbox.
- Extra credits ($20 / 1,000 credits). Top up when traffic spikes mid-month. No expiry.
Advanced plus both $50 add-ons equals $220 a month. Pro at $400 includes both add-ons natively plus the full white-label bundle. If you'd buy both add-ons every month, Pro is often the better deal.
How to upgrade
Click your account avatar (top right) and choose Plans. Pick a tier and a billing interval (monthly or yearly), then click the plan's button to open Stripe checkout. On success the new plan is live within seconds.
On a Free workspace there is also an Upgrade button pinned at the bottom of the left sidebar, on both your dashboard and any agent. It is available any time you are outside the first-agent setup wizard, so you can jump to the Plans page in one click whenever you are ready, right inside the app without opening a new browser tab. The button is hidden only while you are actively setting up your first AI agent, and paid plans see a Manage subscription link there instead.
Wherever you see an upgrade prompt inside the product (a feature that needs a higher tier, a credit warning, a top-up button), it brings you to this Plans page first so you can review every tier and price before anything is charged. Nothing starts checkout except the button on the plan or add-on you choose. Clicking anywhere else on a plan card simply highlights it and moves focus to its button. Credit top-up prompts open the Extra credits add-on window on the same page, where you confirm the quantity before checkout.
Changed your mind mid-checkout?
No problem. If you use the Back button on the Stripe checkout page, you return to the Plans page with your selection saved. A banner offers to resume checkout for the same plan and billing interval in one click, or you can review what's included before deciding. Nothing is charged unless you complete the payment step on Stripe.
How to downgrade or cancel
Same page. Downgrades take effect at the end of the current billing period and you keep paid features until then. Cancelling moves you to Free on next renewal. No data is deleted.
Common pricing questions
The pricing page now answers the most common pricing questions in one place: whether there is a free plan, how credits work, which AI models each tier unlocks, using your own OpenAI API key, and how billing and cancellation work. For the deeper credit mechanics, see Understanding credits.
Stuck? We're here.
Every plan, including Free, comes with human support. If something isn't behaving the way you expect after following the steps above, send us a note and we'll get back to you within one business day.